How to use an Instagram Hashtag to Grow Followers

Sahil Goyal
4 min readJan 10, 2021

--

While we are posting an image, we use hashtags that are suitable for the image. It gives information about the image to the audience. Instagram hashtags not only classify your content and make it discoverable by users, but this is an effective way to get more followers, enhance engagement on your post, and emerge reach and brand awareness.

When you begin channeling into utilizing hashtags on Instagram, you’ll run certainly a lot of questions: Do you know which hashtags are leading followers to your page? What are the most popular tags in your application? Without a slender comprehension of Instagram hashtags and how they work, they can become #overkill before long.

Best practices of using Instagram hashtags

Here are some best practices of hashtags for Instagram to keep in the rear of your brain.

  • How many hashtags should you use on Instagram?

With regards to choosing the number of hashtags to utilize, the overall assumption that is the more, the better. Be that as it may, there is a real limit of 30 hashtags. That doesn’t mean you should without fail, however. An excessive number of hashtags can look malicious, like keyword stuffing in web content.

So what’s viewed as ideal? according to research, top-performing posts seem to follow the rule of “less is more.” Typically we see brands include between two to five, give or take. This gives brands some wiggle room dependent on their captions and what terms they’re attempting to target.

Pro Tip: Rather than torment over the “right” number of hashtags, think “less is more” and be prepared to experiment. With the help of tools like Sprout, you can search your brand’s sweet spot as well as your top-performing tags for your post.

  • Keep the caption clean

Many Instagram users put hashtags in the caption of their content. It looks a little hasty and can be perplexed. Delightfully, there is an option for it — you can put hashtags in the comment section just after you upload your stuff. This won’t influence your positioning, and the hashtags will in any case work the same. Furthermore, your guests will find the opportunity to focus more on the content and the caption!

Pro tip: You can Create a keyword shortcut for each hashtag list on your phone. Then directly type that one magic word and the whole list will be generated for you!

  • Match your hashtags to the right photo

When you’re picking out relatively used hashtags, you need the photo that goes with your Instagram caption to stand out. As we mentioned earlier, the hashtags you use should be suitable for the photo you’re posting. This might appear like a no-brainer, but it’s worth replicating.

You have to search for your hashtag and give attention to the photos that turn up. Specifically, you need to look for likeness between the images. On the off chance that you discover a great deal of the equivalent, this could be an occasion to fan out. This is the reason you need to put resources into excellent photographs or recordings for your page.

Don’t simply depend on somebody who thinks they take great things considered, discover a picture taker that realizes how to function a camera as well as spends significant time in Instagram shots, as well.

Pro tip: Adding hashtags in your captions can make your posts easier to discover, the image is what will pull in users.

  • Monitor your hashtag performance

To better regulate your strategy, you should study your hashtag performance. Currently, the default Instagram Insights tool doesn’t embed much about hashtags. It only gives you the number of post visitors who visited your post through the hashtag browser. If you want more statistics to discover which of your hashtags work best, you can make use of NapoleonCat’s Analytics. This is a good social media management tool that has a convenient feature for hashtag analysis.

You can analyze the hashtags utilized for you from any custom timeframe. Their overall performance can be seen inside the purported “hashtag cloud”.

  • Jump on trending topics

Using hashtags that are already trending is a smart strategy to grow your followers. There are two ways to approach this trick:

  • Wait till a hashtag related to your brand is trending.
  • Use trending hashtags that aren’t directly related to your brand.

The first approach will help you to get more targeted results. However, depending on your brand, it might be rare that a topic related to it becomes trending.

With the second approach, you’re bouncing on topics that are as of now moving however might not have a direct association with your brand. On the off chance that you go to this route, you’ll need to stay with recent developments like holidays or extraordinary occasions since they’re simpler to tie back to your organization.

Conclusion

Using the tips and strategies you’ve learned here, you’ll be well on your way to growing your followers on Instagram. With resonate Social, you can simplify your commitment efforts with our Instagram the executive’s devices to monitor hashtags, oversee comments, and see your efforts through social announcing features.

--

--

Sahil Goyal
Sahil Goyal

Written by Sahil Goyal

Sahil Goyal (www.digisahilgoyal.in) is certified and experienced Social Media Marketer & Digital Marketing Experts who helps to hack the growth of businesses.

No responses yet